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<channel>
	<title>Iforg Limited webBlog</title>
	<atom:link href="http://iforg.net/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://iforg.net/blog</link>
	<description>technology and healthcare</description>
	<pubDate>Sun, 17 Feb 2008 02:42:59 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
	<language>en</language>
			<item>
		<title>Podcast [Feb.07]: Project Bedfordshire-Medicines Use Review (Part 3)</title>
		<link>http://iforg.net/blog/2008/02/17/podcast-feb07-project-bedfordshire-medicines-use-review-part-3/</link>
		<comments>http://iforg.net/blog/2008/02/17/podcast-feb07-project-bedfordshire-medicines-use-review-part-3/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 01:01:17 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Bedfordshire]]></category>

		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2008/02/17/podcast-feb07-project-bedfordshire-medicines-use-review-part-3/</guid>
		<description><![CDATA[In this final podcast installment, Kate interviews Cyril Siou, Perveen Bhardwaj and Richard Andoh, all members of the project implementation team about the different components of the Bedfordshire project&#8230;finally Kate discusses an item from our blog entitled &#8216;Making anticoagulation therapy safer&#8217; and appeared on our blog in May 2007

Top Left then Clockwise: Kate and Cyril; [...]]]></description>
			<content:encoded><![CDATA[<p>In this final podcast installment, Kate interviews Cyril Siou, Perveen Bhardwaj and Richard Andoh, all members of the project implementation team about the different components of the Bedfordshire project&#8230;finally Kate discusses an item from our blog entitled &#8216;Making anticoagulation therapy safer&#8217; and appeared on our blog in May 2007</p>
<p><img src="http://iforg.com/samples/podcast/3.jpg" alt="The project team" /><br />
Top Left then Clockwise: Kate and Cyril; Kate and Perveen; All the team; Kate and Richard</p>
<p>Go to <a href="http://www.iforg.com/podcast.asp">www.iforg.com/podcast.asp</a> for details</p>
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		<item>
		<title>Project: Devon [Status: Delayed]</title>
		<link>http://iforg.net/blog/2008/02/10/project-devon-status-delayed/</link>
		<comments>http://iforg.net/blog/2008/02/10/project-devon-status-delayed/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 22:29:23 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Devon]]></category>

		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2008/02/10/project-devon-status-delayed/</guid>
		<description><![CDATA[The launch of project Devon has been delayed by 2 months due to unforeseen circumstances. We are sorry about the delay.
Thanks
Webmaster
Iforg Limited
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			<content:encoded><![CDATA[<p>The launch of project Devon has been delayed by 2 months due to unforeseen circumstances. We are sorry about the delay.</p>
<p>Thanks<br />
Webmaster<br />
Iforg Limited</p>
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		<item>
		<title>Podcast [Jan.07]: Project Bedfordshire-Medicines Use Review (Part 2)</title>
		<link>http://iforg.net/blog/2008/01/21/podcast-jan07-project-bedfordshire-medicines-use-review-part-2/</link>
		<comments>http://iforg.net/blog/2008/01/21/podcast-jan07-project-bedfordshire-medicines-use-review-part-2/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 01:38:36 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Bedfordshire]]></category>

		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2008/01/21/podcast-jan07-project-bedfordshire-medicines-use-review-part-2/</guid>
		<description><![CDATA[This is the second of three podcasts introducing the Bedfordshire project. In this podcast, Kate interviews Jaggy Khela, a member of the project implementation team, who gives an overview of the project&#8230;.and finally Kate discusses an item on our webBlog. The article was entitled: Why would you not want to know? and was written by [...]]]></description>
			<content:encoded><![CDATA[<p>This is the second of three podcasts introducing the Bedfordshire project. In this podcast, Kate interviews Jaggy Khela, a member of the project implementation team, who gives an overview of the project&#8230;.and finally Kate discusses an item on our webBlog. The article was entitled: Why would you not want to know? and was written by Kazeem in December 2008.</p>
<p><img src="http://iforg.com/samples/podcast/2b.jpg" alt="Kate interviews Jaggy" /><br />
Kate interviews Jaggy</p>
<p>go to: <a href="http://www.iforg.com/podcast.asp">http://www.iforg.com/podcast.asp</a></p>
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		<item>
		<title>Why would you not want to know?</title>
		<link>http://iforg.net/blog/2007/12/20/why-would-you-not-want-to-know/</link>
		<comments>http://iforg.net/blog/2007/12/20/why-would-you-not-want-to-know/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 14:04:27 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Viewpoint]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2007/12/20/why-would-you-not-want-to-know/</guid>
		<description><![CDATA[by Kazeem Olalekan MRPharmS
Do you remember the Aesopâ€™s Fable about the Fox and the Grapes?

A FAMISHED FOX saw some clusters of ripe black grapes hanging from a trellised vine. She resorted to all her tricks to get at them, but wearied herself in vain, for she could not reach them. At last she turned away, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>by Kazeem Olalekan MRPharmS</strong></p>
<p>Do you remember the Aesopâ€™s Fable about the Fox and the Grapes?</p>
<blockquote><p>
A FAMISHED FOX saw some clusters of ripe black grapes hanging from a trellised vine. She resorted to all her tricks to get at them, but wearied herself in vain, for she could not reach them. At last she turned away, hiding her disappointment and saying: &#8220;The Grapes are sour, and not ripe as I thought.&#8221; (<a href="#esop">1</a>)
</p></blockquote>
<p>The above is a fable about persistence. Might the outcome have been different if the Fox has been more persistent? One would never know. See how easy it was for the Fox to despise what seemed unattainable.</p>
<p><span id="more-38"></span></p>
<p>..<br />
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<p>You may wonder where I am going with this but bear with me. A number of things happened in the last few weeks that makes me ask the question: Why would you not want to know? Why would you not want to know why all of a sudden you feel lousy?â€¦Why all of a sudden you feel tired all the time?â€¦Why all of a sudden you simply stop feeling â€˜rightâ€™? Something is wrong but you are reluctant to investigate what it is. In my experience, I am unaware of any serious medical condition that would not benefit from early diagnosis. Well, donâ€™t trust my experience; let us examine the facts together. Table 1 is a pool of the effect of early diagnosis on some medical conditions:</p>
<table width="450" border="1" cellpadding="3" cellspacing="1">
<tr>
<td width="150" align="left" valign="top"><strong>Condition</strong></td>
<td width="300" align="left" valign="top"><strong>Effect of Early Diagnosis</strong></td>
</tr>
<tr>
<td width="150" align="left" valign="top">Chronic Fatigue Syndrome (CFC) / Myalgic  encephalomyelitis (ME)</td>
<td width="300" align="left" valign="top">About 25% of people with CFC/ME are severely  affected (i.e. wheelchair bound, house-bound, or bed-bound, often with severe  and even continuous pain. It has been suggested that those who were ill for  more than a year before receiving a diagnosis from the doctor were more likely  to be severely ill than those who waited less than a year. Only 27% of severe  cases were diagnosed within a year compared to 54% of those with mild to  moderately affected. (<a href="#esop">2</a>)</td>
</tr>
<tr>
<td width="150" align="left" valign="top">Alzheimer&rsquo;s Disease (AD)</td>
<td width="300" align="left" valign="top">&lsquo;Early intervention is the optimal strategy, not  only because the patient&#8217;s level of function will be preserved for a longer  period, but also because community-dwelling patients with AD incur less  societal cost than those who require long-term institutional placement.&rsquo; (<a href="#esop">3</a>)</td>
</tr>
<tr>
<td width="150" align="left" valign="top">Multiple Sclerosis (MS)</td>
<td width="300" align="left" valign="top">&lsquo;I think the point of making an early diagnosis  is so that you can judge which patients you think need to be treated now as  opposed to those you might want to wait to treat for 6 months or a year.&rsquo; Dr  Freedman when asked by Medscape about a talk he presented entitle &quot;Treat  Early, Treat Right, Optimizing MS Therapy.&quot; (<a href="#esop">4</a>)</td>
</tr>
<tr>
<td width="150" align="left" valign="top">Prostate Cancer (PC)</td>
<td width="300" align="left" valign="top">The prognosis for prostate cancer sufferers has  improved dramatically in recent years. In the past twenty years the overall  survival rate for all stages of prostate cancer has increased from 67% to 97%.  Thus more men are living significantly longer after diagnosis. In all  likelihood this is due to early detection programs, increased public awareness,  particularly of prostate cancer symptoms, and the adoption of healthier  lifestyles. (<a href="#esop">5</a>)</td>
</tr>
</table>
<p>Table 1 - Effect of Early Diagnosis </p>
<p>These are just some examples and there are lots more. The prognosis (positive or negative) of any one disease can only be made after diagnosis. Armed with such fact, why might you not want to know if something is wrong? Any of the following could perhaps be possible reasons?</p>
<ul>
<li>
The fear of the worst case scenario. Because you fear the worst, you might not want to know. I will say this: if you already have the worst case scenario, you have just raised the stakes without adequate treatment or intervention. If you take the example of prostate cancer, then you are denying yourself the chance of a near 100% cure by not acting soon.</li>
<li>You are not insured. If you are in a society where you have to pay for healthcare and you are not insured (or cannot pay), then you might be at a loose end and might feel the best option is to not know since you will be in no position to deal with the financial consequence of knowing. I will advise you to carefully consider your options before making such a drastic decision. Helps are sometimes available from unlikely sources. Now letâ€™s say you live in the UK, with the NHS and its characteristic free access to urgent medical treatment. Why would you <em>still </em><strong>not </strong>want to know?!</li>
<li>You knew someone who wanted to know but â€˜what good it did him! He was dead before you could say fetch!â€™ You need to understand that people are different and diseases may affect people differently. What makes you think you have the same condition anyway? You are better off knowing, even if you are likely to die before you could say fetch! I bet you wouldnâ€™t.</li>
</ul>
<p>Now to my main point: If you consider all the really serious conditions, the early signs and symptoms may appear innocuous. Take Multiple Sclerosis, a common neurological condition affecting 1 person in 600 in the UK. One of the common non-specific symptom is fatigue â€˜â€¦associated with specific neurological symptoms, fluctuates with heat, exercise or as the day proceeds, and is alleviated by short period of restâ€™ (<a href="#esop">6</a>). Now will you associate this symptom with MS straight away? No one can. Diagnosing these conditions can be a challenge in itself. Not everyone with fatigue will have MS! However, if after all explanation are exhausted and you still feel unwell, then you must not be the Fox in Aesopâ€™s fable. Keep going back for further investigation and you may even buy yourself valuable time. </p>
<p>Have a merry Christmas and a Happy New year.</p>
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<p><a name="esop" id="esop"></a></p>
</p>
<p><strong>Reference</strong></p>
<p>1.  <a href="http://www.aesopfables.com/cgi/aesop1.cgi?2&amp;TheFoxandtheGrapes" target="_blank">http://www.aesopfables.com/cgi/aesop1.cgi?2&amp;TheFoxandtheGrapes</a></p>
<p>2. ME  Diagnosis: Delay Harms Health; Early diagnosis: why is it so important? A  report from the ME Alliance;  <a href="http://www.afme.org.uk/res/img/resources/ME%20Diagnosis%20Report%20master.pdf" target="_blank">http://www.afme.org.uk/res/img/resources/ME%20Diagnosis%20Report%20master.pdf </a></p>
<p>3. Early Diagnosis of Alzheimer&#8217;s Disease: Clinical and  Economic Benefits; Bennett P. Leifer, MD; J Am Geriatr Soc 51:S281&ndash;S288, 2003;  <a href="http://www.blackwell-synergy.com/doi/abs/10.1046/j.1532-5415.5153.x" target="_blank">http://www.blackwell-synergy.com/doi/abs/10.1046/j.1532-5415.5153.x</a></p>
<p>4. New Perspectives in Multiple Sclerosis: An Expert  Interview With Mark S. Freedman, HBSc, MSc, MD<br />
  <a href="http://www.medscape.com/viewarticle/546714" target="_blank">http://www.medscape.com/viewarticle/546714</a></p>
<p>5.  <a href="http://www.articlehere.com/Article/Prostate-Cancer-Symptoms---Benefits-of-Early-Diagnosis/14242" target="_blank">http://www.articlehere.com/Article/Prostate-Cancer-Symptoms&#8212;Benefits-of-Early-Diagnosis/14242</a></p>
<p>6. Making the  diagnosis of Multiple Sclerosis: J Palace: J. Neurol. Neurosurg.  Psychiatry 2001;71;3-8, doi:10.1136/jnnp.71.suppl_2.ii3<br />
  <a href="http://jnnp.bmj.com/cgi/reprint/71/suppl_2/ii3.pdf" target="_blank">http://jnnp.bmj.com/cgi/reprint/71/suppl_2/ii3.pdf </a></p>
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		<title>County {Devon}: Resources</title>
		<link>http://iforg.net/blog/2007/12/02/county-devon-resources/</link>
		<comments>http://iforg.net/blog/2007/12/02/county-devon-resources/#comments</comments>
		<pubDate>Sun, 02 Dec 2007 00:36:48 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[02 County]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2007/12/02/county-devon-resources/</guid>
		<description><![CDATA[Wikipedia: Devon
Districts:
   1. Exeter
   2. East Devon
   3. Mid Devon
   4. North Devon
   5. Torridge
   6. West Devon
   7. South Hams
   8. Teignbridge
   9. Plymouth (Unitary)
  10. Torbay (Unitary)

image courtesy of Keith Edkins
Devon County Council
Devon is [...]]]></description>
			<content:encoded><![CDATA[<p>Wikipedia: <a href="http://en.wikipedia.org/wiki/Devon" target="_blank">Devon</a></p>
<p>Districts:</p>
<p>   1. Exeter<br />
   2. East Devon<br />
   3. Mid Devon<br />
   4. North Devon<br />
   5. Torridge<br />
   6. West Devon<br />
   7. South Hams<br />
   8. Teignbridge<br />
   9. Plymouth (Unitary)<br />
  10. Torbay (Unitary)</p>
<p><img src="http://www.iforg.com/samples/devon/devon.png" alt="devon map" /><br />
image courtesy of <a href="http://en.wikipedia.org/wiki/User:Keith_Edkins" target="_blank">Keith Edkins</a></p>
<p><a href="http://www.devon.gov.uk/" target="_blank">Devon County Council</a></p>
<p>Devon is the third largest of the English counties. The county town is the cathedral city of Exeter. Discover Devon (URL: <a href="http://www.discoverdevon.com/" target="_blank">http://www.discoverdevon.com</a>) is the website to visit for information on where to stay, things to do and areas to visit.</p>
<p>As part of our project strategy, we will find a day to pay a visit to Devon and identify which charity, the devon project will support. We will make sure we pay the <a href="http://www.dartmoor-npa.gov.uk/index.html" target="_blank">Dartmoor National Park</a> a visit.<br />
The moor, as is commonly called, has a number of qualities which include remarkable landscape, heather-covered moorland and deep wooded gorges, beautiful lake-like reservoirs and tumbling rocky rivers, thriving market towns and villages, patchwork farmland and craggy granite tors. Dartmoor National Park is the largest, and wildest, area of open country in southern England. </p>
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		<title>Podcast [Dec.07]: Project Bedfordshire-Medicines Use Review (Part 1)</title>
		<link>http://iforg.net/blog/2007/12/01/podcast-dec07-project-bedfordshire-medicines-use-review-part-1/</link>
		<comments>http://iforg.net/blog/2007/12/01/podcast-dec07-project-bedfordshire-medicines-use-review-part-1/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 22:34:37 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Bedfordshire]]></category>

		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2007/12/01/podcast-dec07-project-bedfordshire-medicines-use-review-part-1/</guid>
		<description><![CDATA[This is the first of three podcasts focusing on our Bedfordshire project. The project is about the Medicines Use Review (MUR) component of the new Pharmacy NHS contract in England and Wales.
In this podcast, Kate describes the background to the project. As we move closer to the launch of the BETA version of the project, [...]]]></description>
			<content:encoded><![CDATA[<p>This is the first of three podcasts focusing on our Bedfordshire project. The project is about the Medicines Use Review (MUR) component of the new Pharmacy NHS contract in England and Wales.</p>
<p>In this podcast, Kate describes the background to the project. As we move closer to the launch of the BETA version of the project, we will use a series of 3 podcasts to describe what has been happening with the project.</p>
<p>&#8230;and finally, Kate will discuss an item on our webBlog. The article was entitled: Why withdraw Exubera? and was written by Kazeem in October 2007.</p>
<p><img src="http://www.iforg.com/samples/podcast/2.jpg" alt="project logo" /></p>
<p>go to: <a href="http://www.iforg.com/podcast.asp">http://www.iforg.com/podcast.asp</a></p>
<p><strong>REFERENCES:</strong></p>
<li>What the new contract has in store: by Clare Bellingham: The Pharmaceutical Journal (Vol 273) 18 September 2004; page 385: <a href="http://www.pjonline.com/pdf/contract/pj_20040918_contract.pdf" target="_blank">Link (.pdf)</a></li>
<li>How to offer a medicines use review: by Clare Bellingham: The Pharmaceutical Journal (Vol 273) 23 October 2004; page 602: <a href="http://www.pjonline.com/pdf/contract/pj_20041023_contract.pdf" target="_blank">Link (.pdf)</a></li>
<li>Community pharmacy: essential and advanced services: The NHS Confederation; November 2004;  <a href="http://www.psnc.org.uk/uploaded_txt/NHSC%20Contract%20Briefing%20essential%20advanced.pdf" target="_blank">Link (.pdf)</a></li>
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		<title>Career in Pharmacy - how rude!</title>
		<link>http://iforg.net/blog/2007/12/01/career-in-pharmacy-how-rude/</link>
		<comments>http://iforg.net/blog/2007/12/01/career-in-pharmacy-how-rude/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 20:51:58 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Viewpoint]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2007/12/01/career-in-pharmacy-how-rude/</guid>
		<description><![CDATA[funny? you bet..

I hope we do more than this though!
courtesy of nousernamesarefree channel
- Kazeem
 (1 votes, average: 3 out of 5)
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			<content:encoded><![CDATA[<p>funny? you bet..</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/CUIkp4Lxyko&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/CUIkp4Lxyko&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>I hope we do more than this though!</p>
<p>courtesy of <a href="http://www.youtube.com/user/nousernamesarefree" target="_blank">nousernamesarefree channel</a></p>
<p>- Kazeem</p>
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		<title>Podcast [Nov.07]: Iforg Introduction</title>
		<link>http://iforg.net/blog/2007/11/04/podcast-iforg-introduction/</link>
		<comments>http://iforg.net/blog/2007/11/04/podcast-iforg-introduction/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 07:59:33 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2007/11/04/podcast-iforg-introduction/</guid>
		<description><![CDATA[In this our inaugural podcast, Kate provides a brief summary of what we are about at Iforg Limited. She describes where to find items on our websites, our project strategies and how you can contribute to our contents.
We also describe here the structure of our monthly podcasts so that you can find items more readily.
..and [...]]]></description>
			<content:encoded><![CDATA[<p>In this our inaugural podcast, Kate provides a brief summary of what we are about at Iforg Limited. She describes where to find items on our websites, our project strategies and how you can contribute to our contents.</p>
<p>We also describe here the structure of our monthly podcasts so that you can find items more readily.</p>
<p>..and finally we discuss an item on our blog: The power of observation â€“ the pill counter example, published in March 2007.</p>
<p><img src="http://www.iforg.com/samples/podcast/1.jpg" alt="Kate Penhaigon - Project Facilitator" /><br />Kate Penhaligon-Project Facilitator and Podcaster General!</p>
<p><a href="http://www.iforg.com/podcast.asp">http://www.iforg.com/podcast.asp</a></p>
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		<title>Project: Devon [Status: Active]</title>
		<link>http://iforg.net/blog/2007/10/26/project-devon-status-active/</link>
		<comments>http://iforg.net/blog/2007/10/26/project-devon-status-active/#comments</comments>
		<pubDate>Thu, 25 Oct 2007 23:03:41 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Devon]]></category>

		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2007/10/26/project-devon-status-active/</guid>
		<description><![CDATA[The status of project Devon has changed to Active: This means that we are now currently working actively on this project.
As part of this process, we have decided to take down the site [www.healthcare-events.info] until we launch the new site.
We apologize to our users for any inconveniences. This is a necessary upgrade to add more [...]]]></description>
			<content:encoded><![CDATA[<p>The status of project Devon has changed to Active: This means that we are now currently working actively on this project.</p>
<p>As part of this process, we have decided to take down the site [<a href="http://www.healthcare-events.info">www.healthcare-events.info</a>] until we launch the new site.</p>
<p>We apologize to our users for any inconveniences. This is a necessary upgrade to add more functionality to this site. We aim to complete this project in 3 months.</p>
<p>Webmaster<br />
Iforg Limited</p>
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		<title>Why withdraw Exubera?</title>
		<link>http://iforg.net/blog/2007/10/22/why-withdraw-exubera/</link>
		<comments>http://iforg.net/blog/2007/10/22/why-withdraw-exubera/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 20:58:12 +0000</pubDate>
		<dc:creator>Technology Manager</dc:creator>
		
		<category><![CDATA[Viewpoint]]></category>

		<guid isPermaLink="false">http://iforg.net/blog/2007/10/22/why-withdraw-exubera/</guid>
		<description><![CDATA[by Kazeem Olalekan MRPharmS
Pfizer has decided to withdraw its novel inhaled insulin, Exubera..not because of safety problems&#8230;not beacuse of negative response from patients but because &#8216;too few patients are taking EXUBERA&#8217; (1)
How could this be? Diabetic patients have been crying for a less painful way of administering insulin for years..Here is a product that requires [...]]]></description>
			<content:encoded><![CDATA[<p>by Kazeem Olalekan MRPharmS</p>
<p>Pfizer has decided to withdraw its novel inhaled insulin, Exubera..not because of safety problems&#8230;not beacuse of negative response from patients but because &#8216;too few patients are taking EXUBERA&#8217; (<a href="http://www.exubera.com" target="_blank">1</a>)</p>
<p>How could this be? Diabetic patients have been crying for a less painful way of administering insulin for years..Here is a product that requires no injection but prescibers are not using it.</p>
<p><span id="more-32"></span></p>
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<p></p>
<p><strong>Low take up should have been anticipated</strong></p>
<p>If you examine the datasheet for this product closely you will find that there are specific reasons why the low take up of this product is not surprising. I have identified these below:</p>
<p><strong>The prescriber will always play safe</strong></p>
<p>Diabetes mellitus occurs because of a lack of insulin or resistance to its action. The decision to put someone on insulin is generally the last resort for type 2 patients and the mainstay for type 1 patients. The effect of inappropriate control of blood sugar can result in serious consequences for the patient - retinopathy, neuropathy and nephropathy to mention a few.</p>
<p>Let us forget about the evidence for one moment (these are undoubtably important). Exubera is inhaled - yes. Another class of drug which are administered by inhalation are drugs for relieving asthma and other respiratory conditions. The evidence here for the appropriate use of inhaled medication is not good. It has been suggested that one of the reasons for poor asthma control is the inappropriate use of the devices. The prescriber has this at the back of his mind.</p>
<p>Diabetes is a strong risk factor for cardiovascular disease. A significant proportion of patients presenting with Diabetes (especially type 2 ) probably have other risk factors such as smoking, hypertension and obesity. Well you can&#8217;t use Exubera if &#8216;You smoke, start smoking, or if you quit smoking less than 6 months ago; You have an unstable or poorly controlled lung disease (such as unstable or poorly controlled asthma, chronic obstructive pulmonary disease, or emphysema)&#8217; (<a href="http://www.exubera.com" target="_blank">1</a>)</p>
<p>That rules out a lot of candidates then.</p>
<p>When you put all of these in the pot&#8230;the patient is either excluded or the prescribers will stick to tried and tested interventions.</p>
<p><strong>Getting the pricing right</strong></p>
<p>If Pfizer accepts that this is not going to be a drug for everyone, it must price the product appropriately. Less volume, more expensive drug. With tight squeeze on NHS drug budgets, it will be difficult, if not impossible, to allow an expensive inhaled insulin to be freely prescribeable. PCT will watch the pattern of prescibing this drug like a hawk (well&#8230;understandably!). In actual fact, I feel Exubera is reasonably priced considering the time and costs of developing this delivery system (table 1):</p>
<table width="400" border="1" cellpadding="3" cellspacing="3">
<tr>
<td colspan="2"><strong>Cost per unit of insulin (<a href="http://www.bnf.org" target="_blank">source BNF 54</a>) </strong></td>
</tr>
<tr>
<td width="200"><strong>Humulin S &reg; Lilly </strong></td>
<td width="200"><strong>Exubera &reg; Pfizer </strong></td>
</tr>
<tr>
<td width="200">10mls vial : <span class="style1">0.0165p </span></td>
<td width="200">1mg/blister pack: <span class="style1">0.0933p </span></td>
</tr>
<tr>
<td width="200">5 x 3-ml cartridge: <span class="style1">0.0187p </span></td>
<td width="200">3mg/blister pack: <span class="style1">0.0865p </span></td>
</tr>
<tr>
<td colspan="2"><strong>Cost of inhalation devices </strong></td>
</tr>
<tr>
<td width="200">Humapen Ergo device: <span class="style1">&pound;22.39 </span></td>
<td width="200">1 kit <span class="style1">&pound;52.68</span>; replacement chamber <span class="style1">&pound;10.11</span>; insulin-releasing unit <span class="style1">&pound;9.10 </span></td>
</tr>
<tr>
<td colspan="2" align="center">table 1 </td>
</tr>
</table>
<p>Undoubtedly, this drug will not be for everyone. It will only be suitable for a niche patient group. Hence Pfizer pricing model should have reflected this. I don&#8217;t have the facts but I suspect, Pfizer was less conservative with its estimations of target patients (why else will there be a need to withdraw the product now?). Should the price have been set higher, with the proviso to reduce price or even refund some cash to the NHS if take up of drug prove to be higher?</p>
<p>General Practitioners want new ways of treating conditions which will bring benefits to the patients and I suspect they will actively look for patients who will benefit from the use of a particular new drug.</p>
<p><strong>My Concern</strong></p>
<p>You lure patients into the promise of a novel intervention and then have to withdraw it because not enough people has taken it up! What happens to the patients already stabilised on this therapy? I am sure we all agree that this is a useful drug&#8230;why not give it a chance.</p>
<p>My challenge to pharmaceutical companies is this&#8230;when pricing a new drug, be realistic about the potential take-up of the product and price the products appropriately. This threat of withdrawal or intention to withdraw is no good to anyone.</p>
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